featured work
msc cruises
To promote the launch of MSC Cruises’ newest cruise ship, MSC World America, which combines elegant European style with North American comfort, PUNCH hosted an experiential media and influencer event in downtown Toronto with:
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200+ media, content creators and travel partners in attendance
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432,000+ impressions and 55 stories/posts secured (traditional and social media)
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emirates
To announce Emirates making aviation history with the launch of the A380 service to Canada, PUNCH hosted one of the largest one-day media events in Toronto with:
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78 media attending the inaugural flight
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Coverage secured in every major daily newspaper, as well as broadcast media
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47 million media impressions with 103 pieces of coverage, from a combination of print, online, radio and television outlets
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PUNCH winning a CPRS Silver ACE Award for its work
blue monday events
PUNCH engaged key media partners and influencers the Friday before Blue Monday to generate digital and social pre-awareness and help drive consumer traffic to the Sunwing's mini beach on wheels.
As a result of the Blue Monday events, PUNCH secured:
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The takeover of 1 beach on wheels
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A dedicated media tour and influencer event resulting in 5.9 million traditional/social media impressions
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A record-breaking day of sales!
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Tons of fun user-generated visual assets
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Fabulous digital and social content/coverage in outlets such as CBC, BlogTO, Daily Hive and Style Democracy
The third Monday of January is considered one of the most depressing days of the year and it’s easy to see why: think frigid temperatures, unsustainable New Year’s resolutions and incoming holiday credit card bills. Bringing a happy dose of orange to the cold and gloomy streets of Toronto and Montreal, Sunwing created a mini beach on wheels, decked out with sights, sounds and even sand of a sunny paradise. The ultimate photo-op and Instagram-worthy prop, guests had a chance to warm up, relax in a hammock and take a much-needed travel break, complete with free Mexican food and a live Mariachi band, as well as win with scratch-and-save cards offer travel vouchers. Having such a great visual, PUNCH took this beach on wheels to key media partners and influencers the Friday before Blue Monday to generate digital and social pre-awareness and help drive consumer traffic to the activation sites on Monday. To capture traditional media interest PUNCH leveraged survey data to showcase the long-term, positive benefits of vacationing on mental well-being.
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something to taco 'bout
PUNCH celebrated National Taco Day by bringing a taste of Los Angeles to Toronto with an exclusive series of taco events featuring Los Angeles Chef Wes Avila.
As a result of the Taco Day events, PUNCH secured:
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82 pieces of media coverage, inclusive of print, online and broadcast
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More than 46 million media impressions with 98% of coverage being a feature story on L.A.
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Top tier outlets included CBC’s The Goods, eTalk, Postmedia, CBC Life online, Daily Hive Toronto, BlogTO.com, plus extensive social coverage
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100% positive media sentiment
PUNCH organized the pop-up events (an afternoon media preview followed by a ticketed consumer event that evening) at Lisa Marie, a brick and mortar restaurant the creator behind one of Toronto’s first original food trucks, Fidel Gastro’s. The space was transformed to bring a quintessential L.A. rooftop at sunset to life complete with a Hollywood Sign backdrop, Downtown Los Angeles skyline, palm trees, succulents, sunset ambiance lighting, colorful décor accents and a DJ spinning West Coast-inspired tracks to complement the vibe. Media and consumers were treated to tacos and L.A.-inspired cocktails while the taco chef duo welcomed everyone to enjoy the incredible flavors and recipe creativity that has become synonymous with Los Angeles.
work and play in la.
From Malibu and Venice Beach, to Hollywood, Culver City and DTLA, PUNCH provides media, public and stakeholder relations within the Canadian market on behalf of the board.
Over 12 months, PUNCH secured:
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669 stories across Canada
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150,000,000+ media impressions
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92% feature coverage
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25 broadcast segments
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14 visiting journalists
The Los Angeles Tourism & Convention Board is a non-profit organization which governs most neighbourhoods in Los Angeles County. From Malibu and Venice Beach, to Hollywood, Culver City and DTLA, PUNCH provides media, public and stakeholder relations within the Canadian market on behalf of the board. Our work inspires Canadians to consider Los Angeles for work and play instead of Florida and the Caribbean, targeting travellers interested in gourmet food, arts and culture, outdoors and wellness, and sport, film and TV entertainment.
skechers
Raising the profile of Skechers in the Canadian market
Over 6 months, PUNCH secured:
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26,000,000+ media impressions
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influencer relationships
As Skechers expanded their PR efforts in Canada, the brand needed a PR firm that would garner coverage with top tier media. Announcing their newest Brand Ambassador, Amanda Kloots to the fashion and lifestyle markets was key. PUNCH secured a 2-page spread in HELLO! Canada’s fashion section, the number-one Canadian magazine on newsstands.
When 12-time LPGA Champion Brooke Henderson surprised her former elementary school at a special assembly, PUNCH secured local and national media coverage, generating millions of media impressions.
We continue to create media relations opportunities to get attention for Skechers through an integrated media relations approach - leveraging both traditional and digital communications.
BEHIND BOOKING.COM
PUNCH and Booking.com’s U.S. PR team hosted a joint press trip to Booking.com’s headquarters in Amsterdam.
This group press trip resulted in:
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69 stories generating 25,691,700 impressions
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A five-page spread in The Toronto Star, Canada’s largest daily newspaper, which syndicated across 28 Metroland Media’s outlets
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A Globe and Mail feature which syndicated across 11 local Globe-owned newspapers
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Highlighted as one of the best travel tech apps for Canadians on a CTV Your Morning episode that syndicated across 27 local CTV stations
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100% positive coverage
PUNCH hosted four journalists who reported to the Toronto Star, Globe and Mail, CTV’s Your Morning, CHCH Hamilton and CTV Kitchener. Attending media got to meet and interview Booking.com’s CEO Gillian Tans as well as other executives topical to their stories, tour some of Booking.com’s most unique properties in Amsterdam as well as its high-tech facilities.
Executives presented insider looks at how Booking.com works behind the scenes, what new developments Canadians can expect in coming months, how Booking.com supports women in the tech field, sustainable travel, small businesses around the world, and more. The trip served as an excellent relationship builder between some of Canada’s most influential media and Booking.com and resulted in a selection of fantastic media hits focused on a few different Booking.com brand goals.
a rosé getaway
In honour of National Rosé Day, PUNCH created a unique stunt in collaboration with two of our clients, Booking.com and Tourism Niagara, to drive global publicity.
Over 2 months, PUNCH secured:
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39,393,248 million media impressions and counting
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165 pieces of coverage
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95 feature articles
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100% positive coverage
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3 syndicated stories across Canada
Rosé lovers experienced Booking.com’s ‘Rosé Day Getaway’ package at Niagara-on-the-Lake’s renowned Two Sisters Vineyards for just $8. In a place some of the country’s highest price per glass wines are sold, one special Booking.com consumer was treated to an exquisitely decorated bubble tent accommodation in the middle of the vineyard with a number of exclusive activities. Feature articles were published in many top tier outlets across Canada including Daily Hive, Narcity, Hello Vancity, The Hamilton Spectator, and more.
ok tire
To promote the tire services provided by OK Tire, PUNCH developed Pothole Palooza, a one-day annual campaign positioning OK Tire as the leader in repairing car and tire damage caused by potholes. The campaign was a huge success with:
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20+ media stories in one day
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Coverage secured in all major TV outlets and print/online in Toronto, Montreal and surrounding communities including CityTV, Global and BlogTO
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Multiple media interviews with OK Tire franchisees across Ontario and Quebec
